Conscious Entrepreneurship: May I introduce Sarah Avenir

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Conscious Entrepreneurship — May I introduce: Sarah Avenir

CONSCIOUS ENTREPRENEURSHIP — What meaning do you give this term?

There are so many ways to describe doing business in a more caring way, and at &yet we’re focused on an approach to growth that puts people first. We are a company that cares for people over profit, but we need profit to care for people. Conscious entrepreneurship, for us, is about living and thriving in that tension.

MENTORS — We all need a little help along the journey. Who has been an invaluable mentor for you? Can you share a story about how they made an impact?

I love to read, so my mentors are often authors. Right now I’m learning a lot from adrienne maree brown’s Emergent Strategy, as well as David Whyte’s The Heart Aroused.

THE FUTURE — How do you see the face of entrepreneurship in 5 years? How do companies /brands need to adapt to secure their place in the future?

The world is changing right now, and so many seeds that have been planted for long-term conscious change are germinating. Business is a challenging area for that change to penetrate, simply because capitalism and competition are so deeply engrained in culture (particularly western culture). The desire is there, but the skills are not. We have to be careful not to co-opt kindness and compassion and friendship and community and other sacred values as one other thing we can extract value from. And at the same time, we need to deeply change our entire perspective to be rooted in those values. It’s a difficult task.

ADVICE — What kind of advice would you like to give to an aspiring entrepreneur who feels limited due to their background or lack of resources?

The things you see as weaknesses are the flipside of your strengths. You may not have access to a large pool of resources or attention, but you have the ability to connect deeply on a human level that most larger companies simply do not have. Start there.

CHALLENGES — Entrepreneurship is very challenging. We each have our own coping mechanism. Mine is humor. What is yours? Can you share a story?

My biggest challenge is anxiety, and I cope by trying to be aware of my body and the present moment as much as I can. It’s old advice, but it’s so effective. I also listen to The Needy Podcast and am very grateful to Mara Glatzel’s work on learning to tend to your human needs. Learning about my humanness (and accepting myself in that) has taught me the most about taking a people-first approach to growth than anything else.


Connect with Sarah on Twitter
Read a preview of her book at

Demee Koch about the MEDIUM interview series on CONSCIOUS ENTREPRENEURSHIP:

Conscious entrepreneurship for me is about building a sustainable business that values and respects the resources used and makes an effort of giving back to society.

Serial entrepreneur & Board Advisor. Advocate on conscious entrepreneurship. Introducing purpose-driven founders here on Medium.

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