Sylwia Wiesenberg has always approached beauty from two angles — movement and your connection with food. In the early 2000s, she worked on the SKII launch and campaign in London and later changed careers to work in finance, all while continuing her passion and obsession with butts — she loudly states that she has been butt obsessed since an early age. In 2015, she registered BAWDY as a brand, along with Tonique fitness method (she created a butt-focused workout), to introduce a butt and body skincare. Sylwia spent time researching what was missing on the beauty market and testing out products. Her goal was to introduce something unique, new, exciting — that is fun, sexy and works for everyone. In 2018, the original butt sheet mask was born, and it allowed the booty industry to bloom.
What was the first beauty routine you adopted as a child or teenager? Which emotions do you connect with this memory?
There were a few phases definitely. Every morning I drank a glass of water with lemon. Then beet, celery and carrot juice and did hours of daily gymnastics. My mom made daily a freshly squeezed beet juice — for energy, carrot for skin (vitamin A), and celery for flat stomach. This was my daily beautification in communist Poland. Next, I always fully moisturized my body — I can perfectly admit that my body skincare routine started much earlier than my facial skincare and till today it is my priority. The emotion I always paired the experiences is feeling strong!
CONSCIOUS BEAUTY — What meaning do you give this term?
Buy less products and focus on products that have real use in your life — products that make you feel good and make you smile.
Which aspects of sustainability in beauty are especially important to you?
Ingredients that should be responsibly harvested, and clean — especially ingredients that end up in our waters. I refuse to create small testers and travel size packaging that often are not possible to be recycled. I believe in producing less products, and coming out only with meaningful beauty products.
When do you consciously feel beautiful?
It might sound strange but when I Tonique (my fitness method that I do daily 1.5- 2 hrs per day) when I am sweating, without make up and hair pulled up. It is my feel beautiful moment.
Did your approach to beauty change within the last 1–2 years?
It shifts every few years since my skin needs and goals change. I definitely focus on products that are potent, clean as much as they can be, but still they need to do their job. I use less make up — and my focus is now on a healthy, natural glow and body skincare to keep it all tight.
How would you like to see the image of beauty change within the next 5 years?
Messaging — Beauty as a fun not a constant reminder of imperfections. Ingredients — clean and safe from both people and the environment.
What or who inspires your beauty routine?
My Tonique method, a workout method that I developed 20 years ago for myself and other women to feel fabulous, inspires me, as well as myself when I’m shaking my butt and laughing every time I put a butt mask on.
What is your best beauty advice to others?
NEVER stop moving. Keep smiling. Sex makes you feel ageless.
Is there anything you would like to share that we have not asked you here?
I believe that intimate beauty is the future of beauty.
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Demee Koch about the MEDIUM interview series on CONSCIOUS BEAUTY:
Hello! I am a serial entrepreneur with more than 2 decades of experience in the health & beauty industry. This interview series is intended to create awareness about the movement of Conscious Beauty.
We are in a beautiful time of Conscious Beauty — you may have heard of this term, but what does Conscious Beauty mean, and why does it matter?
For us, beauty is a way to love — it is about self-care, art, nutrition, exercise, life, self-love. I invite you to become part of a movement that re-defines beauty. Let’s empower beautiful minds.
Thank you for being the change. I’m looking forward to learn from you. Reach out to me via LinkedIn.